Cape Argus is a dynamic and family-orientated daily newspaper with a strong community identity, aimed at the needs of readers in Cape Town. The Cape Argus is perfectly positioned to play an important role as a bridge that attempts to connect the diverse communities of Cape Town as they set about finding common ground from Khayelitsha to Constantia. It is a meeting place where readers, regardless of their race, sex colour or creed can feel comfortable and deal with their fellow-citizens on an equal footing.